Motherboard gives us a brief look into mobile advertising IDs (MAIDS) and how they can be used to unmask your identity.

All BIGDBM USA data assets are connected to each other,” Mack added, explaining that MAIDs are linked to full name, physical address, and their phone, email address, and IP address if available. The dataset also includes other information.

Check It Out: A Glimpse Into the World of Mobile Advertising IDs and Their Use

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