Hints of an Apple Search Engine Resurface

A report in the Financial Times (which is paywalled so I’m linking to TechCrunch) claims that Apple could be creating an Apple search engine. Or, maybe the company is instead improving search for Siri or Spotlight.

Apple is now showing its own search results and linking directly to websites when users type queries from its home screen in iOS 14. For context, this is a behavior that has been known for a while as people have seen the feature pop up in beta versions of iOS. And the search volume being up on Apple’s crawler is something that Jon Henshaw of Coywolf had noted back in August.

I’m going with the “improving Siri and Spotlight” take. Apple isn’t known for creating products outside its ecosystem (Music on Android and Apple TV on other devices notwithstanding).

Check It Out: Hints of an Apple Search Engine Resurface

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