A great feature on AppleInsider tracked Apple’s dramatic rise. It also showed how that rise helped counter the myth that the OS platform was the only important factor in picking who won the tech wars.
Apple somehow regained market power and began selling new volumes of Macs, assisted by the support of new sales of mobile devices. That dramatic shift, which resulted in Apple completely turning the tables on Microsoft, began in less than a decade after Windows 95. In the early 2000s, Apple’s iPod made an appearance that many discounted as irrelevant. Just as Windows 95 couldn’t immediately compete in Apple’s core markets, iPod similarly wasn’t competing with Microsoft’s bread and butter Windows PCs; instead, it was opening up a new market for very personal mobile devices, with media features and prices Microsoft and its licensees were unprepared to match. By 2004 iPod had trampled Microsoft’s Windows Media Player and PlaysForSure “Portable Media Player” platforms. Three years later iPhone similarly crushed global Windows Mobile handsets almost immediately out of the gate. Three years after that, the iPad not only crushed the emergence of Windows Tablet PCs and netbooks but also destroyed any future growth of PC sales.
Check It Out: How Apple’s Success Changed an OS Myth