Netflix announced the hiring of Mike Verdu as vice president of game development, on Wednesday, Bloomberg News reported. The potential move into this new area increases the competition between the streamer and Apple, with its Arcade service.

Video games give Netflix another way to lure new customers and also offer something none of its direct competitors currently provides. Walt Disney Co., AT&T Inc.’s WarnerMedia and Amazon.com Inc. all have access to live sports, but they don’t have gaming within their main video services. Ultimately, the move may make it easier for Netflix to justify price increases in coming years. Games also serve the purpose of helping market existing shows. Many of the largest tech companies do sell gaming options in addition to their video services. Apple Inc. has a platform called Arcade for games — as well as a TV+ service for original video projects. But it charges extra for the gaming.

Check It Out: Netflix Moving Into Games is a New Challenge For Apple

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