How Netflix Makes the World Smaller With International Culture

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An opinion piece by Farhad Manjoo caught my eye. He writes how, instead of Netflix exporting American culture, it shares international culture with everyone.

Despite a supposed surge in nationalism across the globe, many people like to watch movies and TV shows from other countries. “What we’re learning is that people have very diverse and eclectic tastes, and if you provide them with the world’s stories, they will be really adventurous, and they will find something unexpected,” Cindy Holland, Netflix’s vice president for original content, told me.

Mr. Manjoo also mentions the difference between Netflix and other tech companies. Netflix sells subscriptions, not advertising. I think this is an important difference, in case foreigners get a negative impression from our typically garish ads.

Check It Out: How Netflix Makes the World Smaller With International Culture

How Netflix Makes the World Smaller With International Culture
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