We learned this week that Apple TV+ show Bastards has been scrapped. The show, which starred Richard Gere, is not the first piece of challenging content pulled by Apple. At Cult of Mac, Luke Dormehl made a compelling case as to why this might not be the right approach.
This isn’t the first time we’ve heard murmurs about Apple’s family-friendly TV and movie ambitions. Last year, The Wall Street Journal reported that Tim Cook made the call to cancel a semi-autobiographical drama about Dr. Dre… Apple TV+ should arrive this fall at roughly the same time as a bunch of other new streaming services. The biggest of the newcomers, Disney+, will presumably sate many people’s appetite for family-friendly fare. Carving out a niche for Apple TV+ in this crowded environment could mean counter-programming against Disney. Where Disney goes light, Apple could have gone dark. Cupertino’s enormous cash reserves give it the capability to take risks that few others can.
Check It Out: Canceling Difficult Content is a Bad Omen for Apple TV+