Samsung’s latest Galaxy Note 9 marketing campaign bags on Apple store employees, portraying them as bumbling fools blindly pushing iPhones. ZDNET decided to put that to the test. Spoiler alert: they aren’t. My take is that the employee in the ads is a proxy for Apple customers and Samsung is saying you’re stupid for buying an iPhone. They do more to bolster people who are already Samsung customers, and if all your ad campaign does is slam the competition what does that really say about your product?