Samsung grabbed a bigger chunk of the U.S. smartphone market than Apple in the third quarter of 2020, according to data from Strategy Analytics, picked up on by Cult of Mac. That the first time since 2017 that Samsung has beaten Apple.
Apple accounted for a 30.2 percent market share of the U.S. smartphone market in Q3 2020. However, it lost out slightly to Samsung which made up 33.7 percent of the marketshare. The last time Samsung beat Apple in Apple’s home country market was Q2 2017. In third place was LG Electronics, which accounted for just a 14.7 percent share of the market. The reason for Samsung’s victory over Apple in the quarter likely involves the delayed launch of the iPhone 12. New model iPhones don’t usually make a significant impact until calendar Q4. However, their appearance in September does give the July through September quarter a boost for Apple. This year, the iPhone 12 handsets weren’t even shown off until October. This was due to manufacturing challenges related to coronavirus. Meanwhile, Samsung launched new flagship devices such as the Galaxy Note 20 and Galaxy Z Fold 2 during the quarter.