Writing for Protocol, David Pierce shares stories from developers who use TestFlight as an unofficial App Store.
TestFlight is not an alternative to the App Store, it’s a staging ground on the way there. Developers told me Apple doesn’t review TestFlight apps very intensively, other than to make sure they’re not fundamentally broken or obviously malicious. And if Apple’s already reviewed, say, version 1.0 of your app, they say it won’t even look at 1.0.1. It doesn’t think of TestFlight as a long-term home for apps.
A cool, clever workaround to the App Store’s strict rules.