Apple Extends Developer Promo for App Store Search Ads

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App Store Search Ad Example

Apple is extending the App Store Search Ads offer for developers until March 30, 2017. Originally, the introductory offer launched back in October was set to expire on December 31, 2016. Developers who sign up get free $100 in credits that go toward App Store ads. The reason is unknown, but 9To5Mac offers a guess.

Apple Cleaning House, Removing Abandoned Titles from App Store

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App Store cleaning house

Apple is about to start cleaning the App Store’s house by removing outdated and abandoned apps. The change should make it easier to find the apps you’re looking for, improve discoverability, and cut down on apps that aren’t compatible with current iOS versions. Developers trying to manipulate search results with long app names are in for a surprise, too.