Apple is extending the App Store Search Ads offer for developers until March 30, 2017. Originally, the introductory offer launched back in October was set to expire on December 31, 2016. Developers who sign up get free $100 in credits that go toward App Store ads. The reason is unknown, but 9To5Mac offers a guess.
Apple is about to start cleaning the App Store’s house by removing outdated and abandoned apps. The change should make it easier to find the apps you’re looking for, improve discoverability, and cut down on apps that aren’t compatible with current iOS versions. Developers trying to manipulate search results with long app names are in for a surprise, too.
Tim Cook announced on Twitter Wednesday that July was a record month for the App Store, and that Apple has now paid more than $50 billion to developers. Both represent massive accomplishments, and the $50 billion paid out to developers would make the reputation of any other company for decades to come.