Spotify announced Tuesday that Blend, which allows two users to create a shared playlist that combines both their musical tastes, is now available. It was released in beta in June and is now accessible by both free and premium users.
The experience includes new cover art to easily identify each of your Blend playlists, taste match scores to see your listening preferences compared to your friends’, and shareable data stories that are unique to every listening pair and can be shared across social channels. Blend, which will be updated daily and adapts based on what listeners stream, combines the best of Spotify’s personalization capabilities and collaborative playlist functionality into a single shared playlist, making it easy for users to get into a social listening session that is made just for them. But creating this experience was no simple feat. There’s a massive team behind the experience, blending their own different skills and expertise to bring it to life.