Vlad Savov writes that thousand dollar smartphones are the new normal.
Three or four years ago, anyone proposing a four-figure price for a phone would have been laughed out of their boardroom meeting. Two years ago, if I’d told you Apple would be successfully selling a phone with a notch in its screen but no headphone jack, at a price of $999, you’d have shaken your head and accused me of wilder wishful thinking than Gene Munster’s Apple TV pipe dream.
This is a nonsensical argument. Smartphones have been around US$1000 for years now. Including tax my iPhone 7 Plus bill was around US$950. I bought it unlocked, and it wasn’t subsidized through a carrier like Vlad has gotten used to. Nothing has changed except the way carriers have split up the cost on contracts.
Check It Out: Are Thousand Dollar Smartphones the New Normal?