A report from Consumer Intelligence Research Partners aims to figure out if Apple’s Self Service Repair program will actually help extend iPhone life.
Self Servicing iPhones
The research is from the recent four fiscal quarters ending in September. CIRP surveyed 2,000 Apple customers in the U.S. that purchased an iPhone, iPad, Mac computer, or Apple Watch between October 2020 and September 2021.
These respondents say that based on the condition of their old iPhones, they are unlikely to use the Self Service program to “postpone their next iPhone purchase.”
Mike Levin, CIRP Partner and Co-Founder:
14% of iPhone buyers reported needing to charge a battery in their old iPhone every few hours. Only 6% of iPhone buyers said they had a cracked screen that made the old phone unusable, while another 12% had a cracked screen that was still useable. Of course, buyers have many reasons for upgrading from an old iPhone, including processor performance or storage capacity. So, at best a small fraction of buyers are likely to postpone a new iPhone purchase by repairing an old phone through the Self Service Repair program.
Let me show you my surprised face 😐