App Store Spending Surges Over Holiday Period
This continued a trend that was set over the wider holiday period. Apple said that App Store customers spending $1.8 billion on digital goods and services over the week between Christmas Eve and New Year’s Eve. It said that this was largely driven by spending on games. Eddy Cue, Apple’s senior vice president of Internet Software and Services, commented:
Now more than ever before, customers around the world have found inspiration and value in the breadth and quality of Apple’s services, which have impacted their lives in big and small ways every day. We’re incredibly optimistic about where we’re headed, and we believe that the opportunities for developers and the creative community are endless, as are the positive and meaningful benefits to our customers.
Another eye-catching stat was that the often overlooked Apple Books now has over 90 million monthly active users. There were double-digit increases in the Mysteries & Thrillers and Romance genres, while Kids, Comics & Graphic Novels, and Cookbooks, Food & Wine saw even bigger growth.
Users Access New And More Advanced Features
The company also said that more than 90 percent of iOS 14 listeners have used new Apple Music features rolled out during the year, including Listen Now, the updated Search tool, personal radio stations, and Autoplay. Indeed, engagement with its lyrics feature doubled in 2020. Interestingly, Apple also said that more than 85 percent of iCloud users now have two-factor authentication enabled.