Report Shows Subscription App Market is Growing

1 minute read
| News

A report from Liftoff and Leanplum called the Mobile App Engagement Index shows that the subscription app market is booming, up 32% since last year.

[In a Special Meeting, Apple Encouraged App Subscriptions]

Subscription App Market

Earlier this year Apple found that revenue from subscription apps increased 95% since 2017. This is no doubt in part because of the secret meeting Apple had with developers, encouraging them to move to a subscription-based model.

Image of monthly costs and engagement rates for marketers

The report shows that in the last year smartphone user engagement for subscription apps is up 32%. This type of revenue model could help boost mobile games, because users are getting tired of all of the in-app purchases to buy in-game items.

Subscriptions aren’t without controversies though. Recently a bunch of scam subscription apps were uncovered. And some people are getting subscription fatigue as the number of subscription apps continues to rise.

[Developers Fill App Store With Scam Subscriptions]

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