The iPhone 12 may be the first iPhone to not come with headphones in the box. The often-quoted analyst Ming-Chi Kuo said that Apple may not offer EarPods with the forthcoming smartphone in a bid to boost AirPod sales (via 9to5 Mac).
No Headphones in iPhone 12 Box to Boost AirPods Sales
Furthermore, Mr. Kuo suggested that Apple might heavily promote or even offer discounts on AirPods and Pros as we approach the 2020 holiday season. New models of them are not expected until some time in 2021. Apple currently sells EarPods for $29, AirPods from $159, and the Pro version for $249. Elsewhere in the note, Mr. Kuo increased his sales estimates for Apple’s wireless headphones to 93 million units, up from 80 million units.