Apple lowered the entry price of the Vision Pro M5 in the United Kingdom, moving the headset from £3,499 to £3,199 for the 256 GB model. The change lands as pre-orders open ahead of the October 22 retail date, and it sets a new baseline for Apple’s spatial computer in one of its biggest European markets.
Apple’s own materials confirm the shift in clear terms, with the UK newsroom listing the new model as “starts at £3,199” and the retail page reflecting the same figure for preorders today. The earlier UK launch price in 2024 stood at £3,499, as Apple stated when it first opened orders outside the United States. The company also kept the United States entry price steady, noting the M5 Vision Pro “starts at $3,499,” which preserves parity for American buyers while adjusting UK pricing.
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In Germany, Apple lists the M5 Vision Pro from €3,699, which represents a similar directional cut versus last year’s €3,999 starting point reported at launch. Apple’s German store shows the current €3,699 figure, while 2024 coverage recorded the €3,999 baseline.
Apple has not reduced the U.S. sticker, which remains $3,499 for the refreshed model. That split underscores how Apple adjusts local pricing for currency and regional factors, even when it holds the headline U.S. number steady. You can see the unchanged U.S. price on Apple’s newsroom and store listings.
What the lower UK price signals
You want to know if this is only a currency story. Currency plays a role, but the timing tied to a model refresh fits Apple’s habit of revising local prices when it updates a product family. Apple’s UK newsroom item anchors the new price to the M5 upgrade, which adds a faster chip and a more comfortable band.
For prospective buyers, the message is simple and practical. The base M5 Vision Pro now “starts at £3,199” in the UK, down from “£3,499” at the 2024 rollout, and availability begins October 22. If you waited for a better entry price, you finally have one.
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