Apple Named Fortune’s Most Admired Company 11 Years Running

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The Fortune annual list of the World’s Most Admired Companies is out, and Apple is in the top spot again. This marks the 11th year in a row Apple has earned the title.

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Apple tops Fortune’s World’s Most Admired Companies for the 11th time

Fortune makes the list by surveying about 3,900 executives, directors, and securities analysts who note the 10 companies they most admire. Apple took the top spot in every category: innovation, people management, use of corporate assets, social responsibility, quality of management, financial soundness, long-term investment value, quality of products and services, and global competitiveness.

Fortune describes its selection process saying,

As we have in the past, Fortune collaborated with our partner Korn Ferry on this survey of corporate reputations. We began with a universe of about 1,500 candidates: the 1,000 largest U.S. companies ranked by revenue, along with non-U.S. companies in Fortune’s Global 500 database that have revenues of $10 billion or more. We then winnowed the assortment to the highest-revenue companies in each industry, a total of 680 in 29 countries. The top-rated companies were picked from that pool of 680; the executives who voted work at the companies in that group.

Amazon came in second behind Apple with Alphabet coming in third, followed by Berkshire Hathaway, Starbucks, Walt Disney, Microsoft, Southwest Airlines, FedEx, and JPMorgan Chase rounding out the top ten. The list includes 50 companies.

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