Apple has confirmed its next major product event for Wednesday, September 9, 2026, with the presentation starting at 10 a.m. Pacific Time. The event carries the “Surprise and shine” tagline and will be streamed worldwide, giving viewers several official ways to watch from an iPhone, iPad, Mac, Apple TV, Windows PC, Android device, or smart TV.
The September event is expected to focus heavily on Apple’s next premium iPhones, including the iPhone 18 Pro, iPhone 18 Pro Max, and Apple’s first foldable iPhone, which reports suggest could carry the iPhone Ultra name. Apple itself has only announced the event so far, so the final product lineup will remain unconfirmed until the presentation begins.
Apple will begin the event at 10 a.m. Pacific Time from Cupertino, California. Here is when the livestream starts in several major regions:
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| Region | Apple event start time |
|---|---|
| Cupertino, California | 10:00 a.m. PDT |
| New York | 1:00 p.m. EDT |
| London | 6:00 p.m. BST |
| Central Europe | 7:00 p.m. CEST |
| Dubai | 9:00 p.m. GST |
| India | 10:30 p.m. IST |
| Singapore | 1:00 a.m. SGT, September 10 |
| Tokyo | 2:00 a.m. JST, September 10 |
| Sydney | 3:00 a.m. AEST, September 10 |
Apple’s Indian website specifically confirms a 10:30 p.m. IST start on September 9.
Where to watch the Apple iPhone event livestream
Apple has confirmed three official streaming options for the September 9 event, including Apple’s website, the Apple TV app, and YouTube Live.
- Apple website: Visit Apple’s Events page shortly before the event begins. The browser-based stream is useful on Macs, Windows PCs, iPhones, iPads, and many Android devices.
- Apple TV app: Open the Apple TV app and look for the Apple Event listing around the scheduled start time. Apple also promotes its event stream directly through the Apple TV app.
- YouTube: Apple will stream the presentation through its official YouTube channel, which makes this one of the easiest options for Android phones, computers, smart TVs, game consoles, and devices with the YouTube app. Apple has used its official YouTube channel for previous September events as well.
Viewers can usually open the stream a few minutes before the keynote begins, so connecting around 10 to 15 minutes early should leave enough time to check the video and audio setup.
What to expect from Apple’s September event
Current reports point to a smaller and more premium-focused iPhone lineup this September, with the regular iPhone 18 reportedly moving to an early 2027 launch.
The expected announcements currently include:
- iPhone 18 Pro
- iPhone 18 Pro Max
- Apple’s first foldable iPhone, potentially called iPhone Ultra
- Apple Watch Series 12
- Apple Watch Ultra 4
- New AirPods 5 models
Rumors suggest the iPhone 18 Pro family will introduce Apple’s A20 Pro chip, while upgrades such as a smaller Dynamic Island and new camera hardware have also been reported. The foldable iPhone remains the biggest potential announcement, although Apple has not confirmed any of these products ahead of the keynote.
The Apple iPhone event begins Wednesday, September 9 at 10 a.m. Pacific Time, or 10:30 p.m. in India, with free livestreams available through Apple.com, the Apple TV app, and YouTube.
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