Apple is having a great start to the year with its computer sales. During the first quarter of 2026, the company saw a nine percent increase in Mac shipments globally, reports IDC (via MacRumors). This growth shows that consumer demand for its desktop and laptop models is finally bouncing back. Experts point to fresh hardware updates, like the recent M5 MacBook Pro, as the main reason shoppers are upgrading.
Apple now holds nearly ten percent of the global market
Apple shipped over six million Macs in the first three months of the year. This is a solid jump from the five million units it shipped during the same period last year. This specific growth pushed the company past the overall personal computer market, which only grew by two and a half percent.
With this latest bump in sales, Apple now holds nearly ten percent of the global market. While competitors like Lenovo and Dell still ship more total units, Apple is growing at a much faster pace.
Financial experts note that some of this market growth is fueled by general concerns over rising component costs, which push some buyers to upgrade now rather than wait.
Looking at the specific hardware features driving these sales
The late release of the M5 MacBook Pro (review) played a massive role in moving units off the shelves. People really wanted the upgraded processing power and much better battery life that came with the new custom chips. These practical improvements finally convinced many users who were holding onto older machines to buy a new system.
There is also strong demand for the newly introduced MacBook Neo. Buyers responded well to the fresh designs and reliable performance of these new machines. If the company keeps releasing smart hardware updates and listening to what its customers actually want, it should see continued success throughout the upcoming months.
