Paul McCartney and Emma Stone have teamed up to make an anti-bullying video for Mr. McCartney’s song Who Cares. The video is exclusively on Apple Music.
[Someone Built an Unofficial Apple Music Web Player]
Don’t miss the best of The Mac Observer
Set us as a preferred source and our Apple reporting ranks higher in your Google Search results and Discover feed — one tap, no account changes.
Who Cares
Mr. McCartney’s most recent album—Egypt Station—was released back in September. It has 16 tracks and the song Who Cares has an anti-bullying message. Apple promoted the music video— lasting six minutes—on Twitter, and it’s live for Apple Music subscribers.
It starts with Ms. Stone entering a hallway that leads to the office of Dr. Lorenze, a Behavioral Hypnotist/Meterologist played by Mr. McCartney. It was directed by Brantley Guitierrez, a seasoned McCartney tour photographer and choreographed by Ryan Heffington. The video premiered at the Beverly Hills’ Fine Arts Theater.
You can watch the video here.
Discussion