Apple’s “Pro and tell” launch is on Wednesday, October 28, 2026, at 10 a.m. Pacific (1 p.m. Eastern, 5 p.m. UTC). Apple marketing chief Greg Joswiak teased it on social media on October 19. Press have reportedly been invited to a hands-on session in Los Angeles. Apple has not announced a keynote or livestream, so this live blog follows Apple Newsroom and Apple’s own product pages.
Apple has already announced three products this week by press release: the OLED iPad mini on October 26, and the M6 iMac and 14-inch MacBook Pro with M6 on October 27. Pre-orders for all three open today. Bloomberg has reported that Apple’s first touchscreen MacBook Pro, with an OLED display, is also part of this launch. Apple has not confirmed that yet.
This page updates as Apple publishes details, with prices, dates and the fine print, sourced to Apple. The newest updates appear at the top.
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key What to watch at 10 a.m. PT. Apple has not confirmed what else is coming. Bloomberg reports a touchscreen MacBook Pro with an OLED display. We will add it here only once Apple publishes it.
Already announced: 14-inch MacBook Pro with M6. It starts at $1,999 ($1,899 for education), with 16GB of unified memory (up to 32GB) and a Liquid Retina XDR display. Apple rates the battery at up to 24 hours, the longest ever in a Mac. It comes in space black and silver. Pre-orders open today and it arrives November 6. Apple Newsroom
Already announced: iMac with M6. It has the M6 chip with up to a 12-core CPU and 12-core GPU, Wi-Fi 7 and seven colors. Prices start at $1,499 (10-core CPU/GPU) and $1,699 (12-core). Pre-orders open today and it arrives November 6. Apple Newsroom
Already announced: iPad mini with OLED. Apple announced it on October 26 with an 8.5-inch Super Retina XDR OLED display, the A20 Pro chip and an IP67 rating, at 5.4 mm thick. It starts at $699 (Wi-Fi) and $849 (Wi-Fi + Cellular), in midnight and starlight. Pre-orders open today and it arrives November 6. Apple Newsroom
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