Apple has taken its online store offline with the familiar “Be right back” page, which the company usually shows minutes before it unveils new hardware. The move signals that another product announcement is about to arrive.
Apple Store downtime appeared shortly before Apple plans to reveal a lower cost MacBook, which many expect Apple to call the MacBook Neo.
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“Be right back.”
Apple already introduced six products earlier this week, including iPhone 17e, new iPad Air, refreshed MacBook Air and MacBook Pro models, an updated Studio Display, and the new Studio Display XDR.
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