Apple’s App Store Revenue Change is Just ‘Symbolic’, Say Critics

The Coalition for App Fairness hit out at Apple on Wednesday. It described the company’s decision reduce the cut of revenue it takes from most App Store developers to 15 percent as a “symbolic gesture.”

‘Fundamental Flaws’ With App Store Remain

The Coalition for App Fairness is made up of various high-profile firms, including Basecamp, Deezer, Epic Games, and Spotify. Its spokesperson, Sarah Maxwell said:

Developers want a level playing field from Apple, not a symbolic gesture. Today’s announcement ignores fundamental flaws with the App Store.

The Coalition said that whilst its members build the apps and services, ultimately Apple owns the customer relationship. It also opposes the requirement that all app transactions have to be handled by Apple’s own payment system. Furthermore, the Coalition regards as “arbitrary” the $1 million threshold at which developers must start paying 30% of revenue.

“Subtract 30% to Apple, 20% to marketing, 30% to taxes and you’re left with enough to possibly build and maintain the product — but forget about paying your employees or making a profit,” continued Ms. Maxwell. (Of course, the program means many developers were subtracting 15 percent for Apple.)

The announcement was “a symbolic gesture,” she said. “You have to apply to the program and the vast majority of developers who generate livable revenue through their apps won’t benefit from this change.”

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“… also opposes the requirement that all app transactions have to be handled by Apple’s own payment system.”
Well, I can’t speak for everyone but that’s kinda the point. I want all my payments, especially subscriptions, to go through Apple. Makes life way easier when updating to a new device and cancelling subscriptions. I really don’t want my credit card information spread out over a plethora of different software vendors. How’s that bad?