Apple has restarted its annual Back to School, also called Back to Uni, promotion in Australia, New Zealand, Brazil, and South Korea. If you study or work in higher education in these countries, you can add a free accessory, or pay less for an upgrade, when you buy an eligible Mac or iPad.
The offer runs from January 6, 2026 through March 11, 2026, and Apple sells it through its online education store and other official purchase channels in each country.
Deal is live
You can use this deal if you qualify for Apple’s education store in your country. Apple typically includes current higher education students, accepted students, staff, and in some cases parents buying on behalf of a student. The company can also ask you for proof of eligibility.
Apple also lets you stack the promo with education pricing on eligible products, so you get the student discount first and then pick your accessory offer.
What you get with an eligible Mac or iPad
Apple structures the promotion the same way across the four countries. You buy a qualifying Mac or iPad, then you pick a “promotion product” from a list tied to that device category. Apple includes at least one option at no extra cost, and it offers other upgrades at reduced pricing.
Here’s a clear example from Australia, where Apple spells out the promotion savings by accessory:
- iPad Air and iPad Pro: You can choose Apple Pencil Pro or select AirPods and keyboards as promo options, depending on your configuration. Apple lists promotion savings that include A$199 for Apple Pencil Pro and A$219 for AirPods 4.
- MacBook Air and MacBook Pro: You can choose accessories like Magic Mouse, Magic Trackpad, or Magic Keyboard with Touch ID and Numeric Keypad, or select AirPods models. Apple lists savings up to A$299 for AirPods 4 with Active Noise Cancellation and AirPods Pro 3.
- iMac: Apple includes AirPods options as part of the promo, with savings listed up to A$299 depending on what you pick.
Brazil and South Korea follow the same pattern, just with local currency and local purchase channels. Apple’s own terms pages list the full promotion product menus and the promotion savings for each accessory in those countries.
How to claim it without messing up your order
Start in Apple’s education store for your country, then:
- Sign in and confirm your education eligibility if Apple requests it.
- Add an eligible Mac or iPad to your cart.
- Choose your promotion product when Apple offers the accessory selection step.
- Check the final price. You should see the education discount, plus the promo savings or upgrade pricing on the accessory you picked.
If you return the purchase later, read the return rules first. Apple generally ties the refund to returning both the main device and the promo accessory, and Apple can deduct the accessory value if you keep it.
If you already planned to buy a Mac or iPad for uni, this promotion can save you real money on accessories you would otherwise buy later. The clock matters too. Apple ends the offer on March 11, 2026 in Australia, New Zealand, Brazil, and South Korea.
