LONDON – As podcasting gets ever more professional, and ever more lucrative, companies are looking to build scalable advertising systems for content creators. Podcast technology company Voxnest and UK-based podcasting platform Audioboom combined to launch just such a thing Wednesday.
Audioboom Gets Scalable Ad Network
The two firms tested the new system together. The Voxnest advertising network connects to the Audioboom’s hosting and distribution platform.
Audioboom has a premium network of 250 shows. The network will give them the option of host endorsements and live reads. Other podcasters on the network will be able to use the tool to connect to ad-networks and programmatic exchanges.
Lance Paterson, Audioboom’s VP of Research said:
For the first time we have a system that’s fast, scalable, cost-efficient, easy to operate, and fully adapted for both dynamic host endorsements and spot sales.
Francesco Baschieri, President at Voxnest commented:
Our goal is to create advertising technologies that allow businesses to capitalize on all their new and archived content and unsold ad spots with our easy programmatic exchange integrations. We’re thrilled to put our knowledge to work alongside a company like Audioboom who are always up for innovating in the audio space.