Facebook took out adverts in major newspapers on Wednesday attacking Apple. Placed in The New York Times, Wall Street Journal, and Washington Post, it criticized new data collection rules for apps, saying they will harm small firms.

Facebook Says it is ‘Standing up to Apple for Small Businesses’

The advert is headlined “we’re standing up to Apple for small businesses everywhere,” and insists that small businesses are “at the core” of what Facebook does. “While limiting how personalized ads can be used does impact larger companies like us, these changes will be devastating to small businesses,” it reads. “Without personalized ads, Facebook data shows that the average small business advertiser stands to see a cut of over 60% in their sales for every dollar they spend.”

As Bloomberg News noted, this is the latest outbreak of tensions between the two tech giants. Facebook has been amongst the firms that have complained about Apple taking a 30 percent cut of App Store revenue (something that is changing for smaller businesses). Apple, meanwhile, accused Facebook of showing a “disregard for user privacy” in November.

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W. Abdullah Brooks, MD

Charlotte:   Let’s pause for a moment, and consider what Zuckerberg’s actions are saying. The gist of his advert diatribe is that Apple are bad guys because they are not simply putting privacy above profit for supposedly small businesses that depend on ad revenue (ie the real FB customers), but Apple are putting the control over that privacy and data access into the hands of (there’s no sugar-coating this) the individual user! How reprehensible! Shame on Apple! What’s next? Informed user consent as the standard? Oversight and regulation to ensure that big tech play by the rules? Good Lord! Tyranny!… Read more »

geoduck

In related the Guild of Thieves is running ads protesting the new generation of high security locks