Facebook took out adverts in major newspapers on Wednesday attacking Apple. Placed in The New York Times, Wall Street Journal, and Washington Post, it criticized new data collection rules for apps, saying they will harm small firms.
Facebook Says it is ‘Standing up to Apple for Small Businesses’
The advert is headlined “we’re standing up to Apple for small businesses everywhere,” and insists that small businesses are “at the core” of what Facebook does. “While limiting how personalized ads can be used does impact larger companies like us, these changes will be devastating to small businesses,” it reads. “Without personalized ads, Facebook data shows that the average small business advertiser stands to see a cut of over 60% in their sales for every dollar they spend.”
As Bloomberg News noted, this is the latest outbreak of tensions between the two tech giants. Facebook has been amongst the firms that have complained about Apple taking a 30 percent cut of App Store revenue (something that is changing for smaller businesses). Apple, meanwhile, accused Facebook of showing a “disregard for user privacy” in November.