Google has introduced the Pixel Tag, its first item tracker designed to compete directly with Apple’s AirTag, with Ultra-Wideband tracking, a replaceable battery, Find Hub support, and a starting price of $29. The tracker arrives on November 11, 2026, while a four-pack will cost $99.
Google built the Pixel Tag from stainless steel and gave it an IP67 rating for water and dust resistance, while the replaceable battery lasts for up to one year. The oval-shaped tracker also includes a speaker for locating nearby items and a physical button that can ring a connected phone, giving users another way to find misplaced devices.
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Pixel Tag uses Google’s Find Hub network
Pixel Tag works with Android 9 or newer and pairs through Fast Pair after users pull the battery tab and bring it close to their phone. Users can then name the tracker inside the Find Hub app, share it with up to 10 people, enable Left Behind alerts, and locate nearby items through Bluetooth or precision finding.
Google says Ultra-Wideband and Bluetooth Channel Sounding provide visual distance and directional guidance when a tagged item is nearby but hidden from view.
“If Pixel Tag is out of range, Find Hub taps into our massive network of over one billion Android devices to help you securely locate your missing belongings,” Google said.
The Find Hub network uses nearby Android devices to report the location of lost items, while Google says location information remains end-to-end encrypted.
Pixel Tag also supports unknown tracker alerts across Android and iPhone, while users can ring the tracker from a Pixel Watch or ask Gemini through Pixel Buds to help locate it.
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