Gwyneth Paltrow’s Goop Pseudoscience Coming to Netflix

Goop, a lifestyle company regarded as pseudoscience and founded by Gwyneth Paltrow, is coming to Netflix (via Variety).

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Goop is infamous for telling women to steam their vaginas and stick jade eggs up there, which sounds like a bad idea. And now Netflix wants to give this company a bigger audience.

goop jade egg
A jade vaginal egg

Premiering this fall, chief content officer Elise Loehnen told Variety that the show “seeks to dial up the aesthetics and quality of storytelling surrounding issues like mental, physical and sexual health.”

We were speaking to the platform question, and where our people are. They’re watching Netflix. Some of the more strategic, bigger stories we want to tell require a TV budget. Obviously, there’s no better partner in that.

Elise Loehnen

As well as a Netflix show, Goop partnered with Delta Airlines on a podcast centered around beauty, food, and books.

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