Men More Likely to Sign-Up to Dating Apps Than Women

1 minute read
| News

Men are now more likely than women to sign up for dating apps, according to new research. However, the information also showed a significant drop in dating app registrations.

Male Registration Rate Up Over 20%

The analysis, conducted by mobile app marketing and retargeting firm Liftoff, showed that globally the rate of men registering for dating app significantly increased last year. The study found that men had a 57.92 registration rate on dating apps, a 21.9% increase from their 2018 data. The female registration rate was 57.19 – a 5.4% drop. Both genders are more willing to pay subscriptions on data apps though. Subscription rates are up 36.8% for men, and 24.7% for women.

Dramatic Drop in Registrations

However, it is not all good news for dating app companies. With Valentinres Day approaching, the data showed people may be falling out of love with them. Overall there was a 48.5% drop year-on-year in dating app registrations. It went from 65.8% to 11.23%.

The Liftoff data was based on 53.4 billion impressions, over 1 billion clicks, 15 million installs, and 11 million post-install events from between December 1, 2017 and November 30, 2018.

Notify of

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Oldest Most Voted
Inline Feedbacks
View all comments

I had a great experience to looking for single baltic lady
. I wanted a dating site that gave me more info on someone than just a short description they wrote on themselves and a bunch of pictures. I liked that it allowed people to use more details about their current situations and their past. I had enough dating in the past of randomly meeting people. I knew what I wanted and I was able to first only match with people who met my criteria for history, religion, job, kids, etc.


Hello men, I believe that you really want to create a lot of love and acquaintances. I believe that actually you on the dating website will try to spend more athletic singles time and chat with them only on the topic of commitment and business. This will allow you to arrange your own family quite successful. This will give a chance to marry a young woman