A new report on Apple News+ shows that while some publishers don’t make a lot of money from Apple’s service, they plan to stick around and renew their contracts via Digiday).
One magazine executive said their company is happy to have an additional avenue to increase subscriptions, but the revenue they see “isn’t much” at less than US$20,000/month. Meanwhile, MoAna Luu, chief content and creative officer of Essence, said they were encouraged with the results they see from News+, although subscription numbers weren’t shared.
Roger Lynch, Condé Nast CEO, said:
I think the jury is out. I think that … the paid side of it has had some adoption and I think Apple will continue to focus on that. Whether it’s good for publishers like us or not is to be determined.
Apple keeps 50% of the revenue made from News+, and the left over revenue is split among publishers based on the amount of time readers spend with each publisher’s content. The service costs $9.99/month in the United States, £9.99 ($12.29) in the United Kingdom, and $12.99 in Canada.
48 hours after the service launched Apple reported that 200,000 people had signed up, but the company hasn’t shared subscriber numbers since then. But a report last month said Apple is struggling to increase subscribers.