Apple Celebrates Black History Month 2021 With New Apple Watch

Apple black history month 2021

Apple is celebrating Black History Month 2021 with a variety of content as well as a limited edition Apple Watch called Black Unity Collection. It includes an Apple Watch Series 6, a Black Unity Sport Band, and a Unity watch face.

Black History Month 2021

Throughout February Apple will feature special content in its services.

  • App Store: Users can visit the App Store Black History Month Hub, which will spotlight Black-owned businesses, developers, entertainment and gaming apps, and social justice apps.
  • Apple Music will launch a monthlong experience across Apple Music, Apple Music radio, and Apple Music TV that highlights musicians spanning jazz, blues, soul, gospel, R&B, pop, and hip hop.
  • Apple Maps: Customers can enjoy curated Apple Maps Guides created in collaboration with EatOkra, a Black-owned business directory app based in Brooklyn, New York.
  • Apple TV app: This month’s theme for “Essential Stories” on the Apple TV app will spotlight the multidimensionality of the Black family and its representation onscreen.
  • Apple News: Apple News readers can explore curated topic groups that will highlight the best journalism around race in America.
  • Apple Books: A broad new collection on Apple Books will highlight great books and audiobooks by Black authors across a variety of genres, including literary fiction, history, memoirs, and books for young readers.
  • Apple Podcasts: On Apple Podcasts, listeners can enjoy an expansive set of shows from powerful Black voices including Michelle Obama, Joe Budden, Phoebe Robinson, and Baratunde Thurston.
  • Apple Fitness+: Apple Fitness+ subscribers can enjoy a collection of themed workouts, featuring all Black artists across Cycling, Dance, High Intensity Interval Training, Strength, Yoga, and Treadmill.

These Black History Month activities complement the company’s ongoing commitment to honoring and celebrating Black voices. Earlier this month, Apple announced a set of major new projects as part of its $100 million Racial Equity and Justice Initiative (REJI).

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