Spotify has launched Reserved, a new Premium feature that gives eligible fans early access to concert tickets before they go on general sale. The feature is now available in the U.S. for Spotify Premium subscribers who are 18 or older, with ticket access handled through Live Nation and Ticketmaster.
Reserved works by identifying some of an artist’s most dedicated fans and holding up to two tour tickets for them during a limited purchase window. Spotify says eligibility depends on signals such as streams, saves, shares, and location, which helps the platform send offers to fans who are likely to attend the show.
How Spotify Reserved Works
Eligible fans will see a Reserved offer inside the Spotify app, including on the Home screen, Search, the artist’s page, Your Live Events feed, and the Now Playing view. Spotify will also send email and push notifications so users do not miss their ticket window.
Once the Reserved window opens, fans can choose up to two tickets for any eligible date on the tour, rather than only the nearest venue. The purchase window usually lasts around one day, although Spotify recommends buying early for better seat and date options.
After choosing tickets, users will move to Ticketmaster to complete the purchase. Some high-demand shows may place fans in a queue, but Spotify says two tickets on the tour will remain held during the full Reserved window.
Reserved starts with Role Model as the first artist using the feature, and Spotify plans to expand it to more select artists and tours.
