The Steve Jobs Archive released a never-before-seen video of Steve Jobs speaking about Pixar, just days before Toy Story reaches its 30th anniversary. You see Jobs in November 1996, exactly one year after Toy Story changed animation forever by becoming the first fully computer-animated feature film. He talks about Pixar’s early wins, its creative goals, and the uphill climb the studio faced in its early years.
As the video rolls, you hear Jobs reflect on the business model he helped shape. It also ties back to how Pixar started after he bought the computer graphics division of Lucasfilm and turned it into a standalone company.
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The Archive, created by Laurene Powell Jobs, Tim Cook, and Jony Ive, shares this recording as part of its growing collection of rare material. They launched the site in 2022 to preserve Jobs’ voice through videos, quotes, photos, and emails.
Pixar’s Early Story
Jobs remained Pixar’s majority shareholder until Disney bought the company in 2006. His influence shows throughout this interview, and the timing makes it even more meaningful as Toy Story’s anniversary approaches. You also learn a small detail that many fans miss. Jobs appears in Toy Story’s opening credits, a subtle nod to the work he supported long before Pixar became a global name.
The Archive also highlights its fellowship program for young creators, encouraging them to study the ideas Jobs shared in moments like this newly released video.
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