Apple marked its 50th anniversary with a short video shared by CEO Tim Cook that walks through the company’s product history in a glitchy vintage TV style, and the clip presents a clear timeline that starts with the MacBook Neo in 2026 and moves back to the Apple I in 1976 while keeping the focus on how Apple’s design and computing vision evolved over five decades.
Tim Cook posted the video on X, and it delivers a stronger sense of Apple’s journey than the simple homepage animation titled “50 Years of Thinking Different,” as the video uses real product images to show how each generation built on the last.
Apple often focuses on future products, but this anniversary pushed the company to reflect on its past in a way that feels more meaningful.