LONDON – Vodafone is getting into the world of TV. Furthermore, it is using the Apple TV 4K as the exclusive set-top box to do it.
Vodafone Together With Apple TV
The company said Tuesday that Vodafone Together customers will receive an Apple TV 4K. This will also give them a 12-month subscription to Apple TV+. The deal provides customers with superfast broadband and unlimited mobile data. The bundle also includes access to 5G in the UK and Europe for those with supported devices. Apple is expected to release a 5G iPhone next year. Prices start at £54 a month.
“Apple is very well positioned to be the partner of choice for telcos,” according to Paolo Pescatore, Tech, Media & Telco Analyst at PP Foresight. “Many telcos are moving from costly hardware and are looking to offer the best content experience on numerous devices inside and outside of the home without having to worry about data caps nor speeds,” he added.
Max Taylor, Consumer Director at Vodafone UK commented:
We’re giving customers unlimited mobile data, unlimited home broadband and now Apple TV 4K with Apple TV+ included for a year in one great package. Now our customers can use Vodafone’s game changing unlimited data to seamlessly stream content – whether they’re in the home, or out and about. With access to live TV, catch-up services, plus our choice of content partners we believe that our customers can get all the entertainment they want in one easy bundle from Vodafone.