We’ve reported a lot on The Mac Observer about the growing tensions between Apple and Facebook. Bloomberg News has a good writeup of how things turned sour between the two tech giants, and why this may be just the beginning.

In March 2018, Facebook Inc. was in the midst of a scandal involving political consulting firm Cambridge Analytica and was facing serious questions about its stewardship of its users’ personal data. A commentator on MSNBC asked Apple Inc. Chief Executive Officer Tim Cook what he would do if he were in Facebook CEO Mark Zuckerberg’s shoes. “I wouldn’t be in this situation,” Cook said…. The feud has escalated rapidly over Apple’s forthcoming update to the software that powers its iPhones, which includes a requirement that developers get explicit permission to collect certain data and track users’ activity across apps and websites. Such a move could undermine the efficacy of Facebook’s targeted advertisements. In December, Facebook took out full-page ads in a trio of U.S. newspapers saying it was “standing up to Apple for small businesses everywhere” by opposing the changes, which it describes as an abuse of market power.