Ian Bogost writes that these recent scandals involving Google and Facebook mistreating is just the tip of the iceberg. Data collection, along with data brokers, has been happening for decades.

But none of this is new, nor is it unique to big tech. Online services are only accelerating the reach and impact of data-intelligence practices that stretch back decades. They have collected your personal data, with and without your permission, from employers, public records, purchases, banking activity, educational history, and hundreds more sources. They have connected it, recombined it, bought it, and sold it. Processed foods look wholesome compared to your processed data, scattered to the winds of a thousand databases.

I hope that the U.S. adopts its own federal privacy law like GDPR. Talks have been underway, so there’s a glimmer of hope.