What Does Apple Have to Show for its R&D Budget?

Apple sure is spending a lot of money on research and development, but doesn’t seem to have much to show for it. Philip Elmer-DeWitt at Apple 3.0 got ahold of an investor not from Bernstein’s Toni Sacconaghi that states,

Perhaps most importantly, despite R&D spending more than quintupling over the last 6.5 years, Apple’s pace of new product/services introductions does not appear to have accelerated. We note that Apple cumulatively spent $11.5B between 1998 and 2011, a period in which it introduced the iPod, iPad, and iPhone – last year alone, Apple spent a similar amount. We believe that Apple’s R&D productivity has declined (which is not uncommon as companies scale, but may also be attributable to the loss of Steve Jobs). That said, it is also possible that the recent surge in R&D spending could translate into accelerated product and services announcements in the near to medium term.

So maybe Apple is going to surprise us with some huge product announcements, or maybe it’s R&D has just become a giant money pit.

Informal Test Shows New MacBook Pro is Quieter

One of the features Apple is pushing for its new Touch Bar MacBook Pro is a quieter keyboard. Less clackity-clack will no doubt make a lot of people happy, but is it really quieter? TechCrunch did their own informal test with a previous generation keyboard and the new model. They recorded the results, and there is a difference between the two, but it may not be as dramatic as some were hoping for. Still, it’s quieter, and that’s something.