Patrick O’Neil grew up in a family of photographers, and so designing a portable, add-on lens set for the iPhone was a natural thing to do. It all started as a Kickstarter project over five years ago at his kitchen table. Immediately successful with the iPhone 4, Patrick, along with his partner, was able to launch the olloclip company and has built these amazing lens kits ever since. The olloclip lens system is designed to have different creative options in your pocket: macro, fisheye, wide-angle or telephoto. We talked about the optics and engineering of these lenses, the mobility emphasis, keeping up with Apple’s changes, and how the product has evolved. Here’s Patrick’s story: from kitchen table to a company with almost 50 people readying the new lenses for the iPhone 7 and (joy!) the 7 Plus.