Automattic Buys Tumblr for Pennies on the Dollar

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Automattic, the company behind WordPress, just bought Tumblr from Verizon for less than US$3 million. Verizon had acquired the site from Yahoo for US$1.1 billion.

As part of the deal, Automattic will gain 200 staffers from Tumblr. Verizon is said to have discussed a sale of Tumblr with a handful of different companies but ultimately landed on Automattic. “The sale price isn’t material to Verizon,” today’s report says citing “people familiar with the matter.”

Before you get excited, know that the porn ban will remain in place.

Maybe PornHub Could Resurrect Dying Tumblr

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After banning porn, Tumblr’s users have fled the platform. Now Verizon Media Group is looking to sell it off.

It’s tough to say which media company might be in the market for Tumblr at this point. The once white-hot platform doesn’t hold the same sort of cache it did when it was purchased half a decade ago. Notably, Tumblr also lost its CTO to SeatGeek earlier this week.

I love serendipitous moments in life. For example, last night I read that Verizon wants to sell Tumblr. I immediately thought to myself, “PornHub should definitely buy it.” An hour later, BuzzFeed News wrote that, indeed, PornHub is interested.

Should Zuckerberg Go, Tumblr Death Spiral, Wall Street and Apple - with Chuck Joiner: ACM 491

· · Apple Context Machine Podcast

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Bryan Chaffin is joined by Chuck Joiner from MacVoices to discuss Facebook’s ongoing crisis of blunders and mistakes, and whether or not CEO Mark Zuckerberg should go. They also look at what seems to be Tumblr’s real-time death spiral, and debate whether or not Wall Street is punishing Apple for not reporting iPhone sales and whether or not that’s OK.