Michael Gartenberg spent three years as Apple’s Senior Director of Product Marketing, reporting directly to Senior VP Phil Schiller. For his third appearance on Background Mode, we made a list of seven discussion items we both thought would be interesting. We got through two, but chatted about them in detail. The first was all about what’s to be gained by Apple allocating about a billion dollars to create original TV content. In the second segment, we talked about Apple’s struggles in the education market. Michael made some very interesting and very pointed observations. Don’t miss this one!
Apple TV’s Universal Search feature is inching closer to being an actual universal search now that Discovery Life GO, as well as a few other content providers, are on board.
Ten more cable service providers just came on board for iOS 10’s Single Sign-on feature for the Apple TV, iPhone, and iPad.
Apple brings two TV programming big hitters on board for Apple Music’s original content.
Plex’s latest up date lets you watch over the air HD TV shows live instead of having to record them first.
A new report is in line with our belief that the iPad mini is in its final days. Bryan Chaffin and John Martellaro join Jeff Gamet to share their thoughts on the pending demise of Apple’s smallest iPad model, and on the company’s tablet strategy in general. They also look at what Michael Lombardo potentially joining the company could mean for its original TV show and movie plans.
Hulu launched its live streaming service, called Hulu with Live TV, on Wednesday with 60 channels and a 50-hour cloud-based DVR system. Hulu Live will cost you US$39.99 a month unless you also want Showtime, which adds $8.99 to the price.
AT&T offers streaming television through DirecTV Now, and soon Verizon will be on board with its own service this summer. The company has been hard at work lining up content deals and plans to offer its streaming service through set top boxes, smartphones, and tablets.
Spotify must think Apple Music has the right idea with this original video thing because it’s doing the same thing. Variety reported Wednesday that Spotify has purchased a show called Traffic Jams. Clearly borrowing from Apple Music’s Carpool Karaoke, Traffic Jams puts hip-hop producers and artists in a car and asks them to make a song in the back seat. We Apple fans may be inclined to dismiss this show because it’s a blatant ripoff. Ignore that instinct, though—that’s the way the TV industry works. Folks copy ideas, and sometimes they build on them. Instead, Spotify—which is beating Apple on users—is effectively validating Apple Music’s approach of using original video content to boost its steaming music business. That’s very interesting to me.
Netflix is introducing a new “SKIP INTO” button. It lets you skip the opening credits of your TV show. It works on all episodes of most TV shows except the first episode. After all, you should at least be able to see it once, with the actor and director names in the beginning. Netflix usually already skips the introductions if you’re binging a show. It happens automatically if you watch a TV show and let the app automatically play the next episode. Nevertheless, it’s still a handy option, and it even works on shows where the credits play after several scenes, called a cold open or teaser. Right now the feature is only available on Netflix’s web app, but the company may roll it out to other platforms later on.
With state-sponsored hackers from Russia developing malware for the Mac, Bryan Chaffin and Jeff Gamet fear Mac users can expect more malware in the future. They also discuss the negativity that greeted Planet of the Apps, and argue that TV shows are good for Apple Music. Plus, they visit listener comments on Net Neutrality.
The future of streaming music is streaming media, according to Apple’s Eddy Cue, which is why the company is behind shows like Carpool Karaoke and Planet of the Apps. The “Apple Music is more than just music” message is one he’s already expressed, and it’s a sign Apple’s competition in the streaming music market is growing beyond Spotify and Tidal to more inclusive services like Amazon Prime.
Apple is making a push into original video content for Apple Music with Planet of the Apps and other shows. John Martellaro and Dave Hamilton join Jeff Gamet to look at how reality TV fits in with Apple’s plans. They also look at the state of personal privacy with smart TVs and more.
If you’re only interest in the Super Bowl was the commercials, you don’t have to find a friend who recorded the game just so you can see them. The Super Bowl Commercials website has your back. They have all of the commercials, and they chose what they see as the top 9 ads from the game. Spoiler: car makers nailed it with their ads this year. You can watch all of the ads at the Super Bowl Commercials website.
It’s time for Apple to rethink it’s operating system strategy, according to TMO’s own John Martellaro. John, along with Dave Hamilton, join Jeff Gamet today to talk about how Apple could look at its mobile and desktop operating systems in the future, plus they share their thoughts on Netflix’s feeble showing in the TV app.
When Apple introduced its TV app for Apple TV, iPhone, and iPad Netflix and Amazon were both missing from announcement. Now Netflix is on board, but with a big string attached: none of its original content is available through the TV app.