The biggest shopping event of the year is rapidly approaching, and for Apple fans, planning is key. Whether you’re eyeing a new Mac, an iPad for the family, or upgrading your AirPods, knowing exactly when the deals drop can make the difference between snagging a bargain and missing out. Here are the essential dates and details for Apple’s Black Friday and Cyber Monday 2025 event.
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The Official Apple Store Event Dates
Apple runs its own distinct shopping event during this period. Unlike many other retailers that offer cash discounts, Apple’s official promotion gives you an Apple Gift Card with the purchase of eligible products. This four-day event is strictly timed.
- Starts: Friday, November 28, 2025 (Black Friday)
- Ends: Monday, December 1, 2025 (Cyber Monday)
If you plan to buy directly from an Apple Store or apple.com to get the gift card, you must make your purchase within this specific four-day window.
Broader Retailer Sale Dates, including Cyber Monday 2025
While Apple’s official event has set dates, major retailers like Amazon, Best Buy, and Walmart often start their sales much earlier. These retailers typically offer direct price cuts rather than gift cards, which can sometimes result in better overall savings.
- Early Deals: Many retailers begin “early Black Friday” sales throughout November.
- Black Friday Week: Serious discounts usually kick off the week of Thanksgiving.
- Black Friday: November 28, 2025 – Expect the deepest discounts on this day.
- Cyber Monday: December 1, 2025 – This is often the final day for major tech deals, with a focus on online sales.
Apple’s Official Black Friday 2025 Deals
For 2025, Apple is continuing its tradition of offering Apple Gift Cards of varying values with the purchase of select products. This is a great option if you frequently buy apps, games, subscriptions like Apple Music or iCloud+, or plan to buy more Apple gear in the future.
Here is a breakdown of the gift card values you can receive:
- Get a $250 Apple Gift Card when you buy a MacBook Pro with M4 Pro or M4 Max chip.
- Get a $200 Apple Gift Card when you buy a 15-inch MacBook Air.
- Get a $175 Apple Gift Card when you buy a 13-inch MacBook Air.
- Get a $150 Apple Gift Card when you buy an iMac.
- Get a $100 Apple Gift Card when you buy a Mac mini, iPad Air, or iPad mini.
- Get a $75 Apple Gift Card when you buy an iPhone 16, iPhone 16 Plus, or AirPods Max.
- Get a $50 Apple Gift Card when you buy an iPhone 16e, iPad (A16 chip), Apple Watch Series 11, Apple Watch SE 3, AirPods Pro 3, or HomePod.
- Get a $25 Apple Gift Card when you buy AirPods 4, Apple TV 4K, Apple Pencil Pro, or select Magic Keyboards for iPad.
Important Note: The newest flagship products are often excluded. For instance, the iPhone 17 series is not part of this year’s gift card promotion.
Tips to Get the Best Black Friday 2025 Deals
- Compare Apple vs. Retailers: Do the math. An immediate $100 cash discount from Amazon on an iPad might be better for your wallet than a $100 Apple Gift Card you have to spend later. Check major retailers like Amazon, Best Buy, and Walmart.
- Don’t Wait for the Official Dates for Retailers: Third-party retailers often start their best sales before Black Friday. If you see a price on Amazon or Best Buy that looks like an all-time low, it’s often safer to buy it then rather than risking it selling out by waiting for Friday.
- Look for Older Models: The biggest discounts are almost always on previous-generation products. An M3 MacBook Air or an Apple Watch Series 10 will likely see much steeper price cuts than the brand-new M4 and Series 11 models.
- Consider Refurbished: Apple’s own Certified Refurbished store offers like-new products with a full warranty at a discount year-round. Other retailers also have robust refurbished programs that can yield huge savings during the holidays.
By marking your calendar with these exact dates and following these tips, you’ll be well-positioned to get the best possible price on the Apple gear you want this holiday season.
