Apple’s next major iPhone event is happening today, September 9, under the “Surprise and shine” tagline. Apple has confirmed that the event starts at 10 a.m. Pacific Time at Apple Park in Cupertino, California, which means viewers in several parts of Asia and Australia will watch it during the early hours of September 10.
For viewers in India, the Apple event starts at 10:30 p.m. IST on September 9. Apple has also confirmed the Indian timing on its official website.
Here is when the iPhone event starts across major cities and regions:
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| Location | Local time | Date |
|---|---|---|
| Cupertino, Los Angeles | 10:00 a.m. PDT | September 9 |
| Vancouver | 10:00 a.m. PDT | September 9 |
| New York, Toronto | 1:00 p.m. EDT | September 9 |
| São Paulo | 2:00 p.m. BRT | September 9 |
| London | 6:00 p.m. BST | September 9 |
| Paris, Berlin | 7:00 p.m. CEST | September 9 |
| Dubai | 9:00 p.m. GST | September 9 |
| India | 10:30 p.m. IST | September 9 |
| Singapore | 1:00 a.m. SGT | September 10 |
| Hong Kong | 1:00 a.m. HKT | September 10 |
| Beijing | 1:00 a.m. CST | September 10 |
| Tokyo | 2:00 a.m. JST | September 10 |
| Seoul | 2:00 a.m. KST | September 10 |
| Sydney | 3:00 a.m. AEST | September 10 |
| Auckland | 5:00 a.m. NZST | September 10 |
How to watch the iPhone event live
Apple will stream “Surprise and shine” online, so you do not need an Apple device to watch it.
You can watch through:
- Apple’s official Events website
- The Apple TV app
- Apple’s official YouTube livestream
What Apple is expected to announce
Apple has not officially revealed the products before the presentation, although current reports point to the iPhone 18 Pro and iPhone 18 Pro Max as major announcements. The company is also widely expected to introduce its first foldable iPhone, making this one of its most closely watched September events in years.
Other expected announcements include:
- iPhone 18 Pro and iPhone 18 Pro Max
- Apple’s first foldable iPhone
- Apple Watch Series 12
- Apple Watch Ultra 4
- Possible new AirPods
- Final release details for Apple’s latest operating systems
The “Surprise and shine” Apple event begins at 10 a.m. PT today, so viewers in India can tune in from 10:30 p.m. IST, while audiences across East Asia and Australia will need to watch after midnight on September 10.
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