Three of the four hardware products Apple announced today can be ordered right now. AirPods 5 from $129, Apple Watch Series 12 from $399 and Apple Watch Ultra 4 from $799 all opened for pre-order on September 9, while the iPhone 18 Pro and iPhone 18 Pro Max do not go on sale until Saturday, September 12 at 5 a.m. PT.
The split matches what Apple did with its accessories and watches in prior years, when the smaller products went live the same day and the iPhone waited for the Friday or Saturday slot. Everything ordered today or Saturday lands on the same date, Friday, September 18. Our event recap has the full list of announcements.
Apple pre-order and release dates at a glance
| Product | US starting price | Pre-orders open | In stores |
|---|---|---|---|
| AirPods 5 | $129 ($149 with Wireless Charging Case) | Today, September 9 | Friday, September 18 |
| Apple Watch Series 12 | $399 | Today, September 9 | Friday, September 18 |
| Apple Watch Ultra 4 | $799 | Today, September 9 | Friday, September 18 |
| iPhone 18 Pro | $1,199 | Saturday, September 12, 5 a.m. PT | Friday, September 18 |
| iPhone 18 Pro Max | $1,299 | Saturday, September 12, 5 a.m. PT | Friday, September 18 |
| iPhone Duo | About $2,000 (keynote) | Not announced | October (keynote) |
What is available to order today
AirPods 5 come in two versions: the $129 model and the $149 model with a Wireless Charging Case, which adds a force sensor with swipe volume control and charges on Apple Watch chargers, Qi pads and USB-C. Both bring Active Noise Cancellation to the open-ear design for the first time, with up to 50 percent more noise removed than AirPods 4 with ANC. Our AirPods 5 announcement coverage has the full spec list.
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Apple Watch Series 12 starts at $399 in 42mm and 46mm aluminum, with titanium and a new ceramic case option above that. Apple has not published the titanium, ceramic or cellular prices in its release, so the $399 figure is the aluminum floor. The watch pre-order also covers the new bands, though Apple has not published band prices either.
Apple Watch Ultra 4 starts at $799 in natural or black titanium. Both watches ship with the S11 chip and the new Health Sensing System, and both arrive in stores on September 18 in the US, UK, Canada, Australia, France, Germany, India, Japan, UAE and more than 50 other countries and regions.
Why the iPhone 18 Pro waits until Saturday
Apple’s press release sets iPhone 18 Pro pre-orders for Saturday, September 12 at 5 a.m. PT, which is 8 a.m. ET and 1 p.m. in the UK. Apple has not explained the gap, but the timing lines up with the pre-order expectations we published before the event.
Both iPhones reach more than 65 countries and regions on September 18, with 20 more countries following on September 25. The iPhone Duo, Apple’s foldable, is the one product with no order date at all: according to the keynote it arrives in October at about $2,000, and Apple has not published a press release with further details.
If you want the whole set on launch day, the practical order is AirPods 5 and either watch today, then the iPhone on Saturday morning. Apple has not said whether any of the products will be supply constrained, so early orders are the safer bet for a September 18 delivery. You can follow the announcements as they happened in our Apple event live blog.
