The science fiction writer Robert Heinlein reminded us that there’s no such thing as a free lunch. (TANSTAFL). The same applies to TV. If you watch TV over the air, there will be commercials. Lots. If you subscribe to cable, most channels will also have commercials. If you stream or buy content that doesn’t have commercials (Blu-ray or the OTT services) you will pay what the industry sees fit for you. While cord cutting looks to be appealing cost-wise, for now, the industry is never going to settle for decreased revenues in the long run. A recent Hulu decision proves that.