AT&T is finally ready to launch its DirecTV Now streaming TV service to entice cord cutters into paying for television channels. The service launches on Wednesday, November 30th, and early subscribers can get a free Apple TV, too.
The science fiction writer Robert Heinlein reminded us that there’s no such thing as a free lunch. (TANSTAFL). The same applies to TV. If you watch TV over the air, there will be commercials. Lots. If you subscribe to cable, most channels will also have commercials. If you stream or buy content that doesn’t have commercials (Blu-ray or the OTT services) you will pay what the industry sees fit for you. While cord cutting looks to be appealing cost-wise, for now, the industry is never going to settle for decreased revenues in the long run. A recent Hulu decision proves that.
It seems that too many corporations and banks want to create rival alternatives to Apple Pay. They have their own agenda for inserting themselves into the payment process, but always seem to forget that putting themselves ahead of the customer with half-baked, potentially problematic systems is never the right thing to do. Most will have to learn the hard way.
The 4th generation Apple TV is a very nice device. It’s designed to fit seamlessly into a modern HDTV home entertainment system. But the total solution for the cord cutter, trying to make a transition, is very complex. One needs a multitude of resources, with only one component supplied by Apple. John examines the dilemma.