The Back Page - Apple Death Knell #48: Sometime in 2006, Steve Jobs Will Fall from Grace || The Mac Observer

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The Back Page - Apple Death Knell #48: Sometime in 2006, Steve Jobs Will Fall from Grace

by - December 21st, 2005

The odds are that Steve Jobs will suffer a fall from grace sometime in 2006, or so says USA Today writer Kevin Maney. It's this sort of thing that is precisely the reason I created the Apple Death Knell Counter, or at least one of the reasons; the idea was always to chronicle all of the predictions, proclamations, and prognostications of Apple's impending doom so that we, as observers, could have a paper trail of those death knells to follow long after we would have otherwise misplaced them.

Take Mr. Maney's prediction: "Sometime in 2006, Steve Jobs will probably get hosed. That's not so much a prediction as it is playing the odds. Nobody in America gets such a long ride on the oh-we-sooooo-adore-you bandwagon."

That's just silly reasoning, and those words shall live on in the ADKC as Death Knell #48 so we can point and laugh.

In any event, the title of this column from Mr. Maney, 2006 could be year that Apple CEO Jobs falls off pedestal, is a misnomer designed to get eyeballs. Really, it's a generic 2006 predictions piece, more of which will be cropping up the closer we get to January 1st.

In it, he predicts mundane things like Google sparking enough fear in Redmond to galvanize an otherwise moribund Microsoft, RSS will be big (a year too late on that one), and the long-awaited arrival of a real digital living room.

The part about Steve Jobs merely anchors and footnotes the piece, with the vague prediction being that what goes up must come down, including the one and only head of Apple.

On the face of it, of course, that's true. Apple will eventually stumble to some degree or another, and the iPod will eventually become a has-been. Predicting that for 2006, however, is ballsy at best. More likely, it's wishful thinking. Apple is firing on all cylinders, and I personally think the company's star is still (re)rising.

I'd be less desultory in my assessment of this Death Knell if Mr. Maney offered a real reason other than "odds are," or if it wasn't so specific in its time reference (sometime in 2006).

Mr. Maney wrote, "And finally, there is Apple's Jobs -- tech's celebrity superstar. He seems due. Maybe he'll humiliate a bumbling underling on stage at Macworld, unleashing a torrent of stories saying Jobs is the Lord Voldemort of managers. Or someone will discover malicious spyware hidden deep inside iTunes.

"The only sure thing is that society, as if striving for equilibrium, will then knock Jobs as far down as we boosted him up. It's just what we do, no?"

BORING! Let's see some pizazz if we're going to go in this direction! Something like, "In 2006, Microsoft will finally figure out how to put the Netscape on Apple, and take over the digital media device market by [insert some clever prediction here], thus putting Apple's snotty CEO back in his place of head of a cult-like, niche computer maker."

That's a prediction!

Still, with it becoming harder and harder to find a good Apple Death Knell, it's nice to get something to have fun with.

began using Apple computers in 1983 in a high school BASIC programming class. He started using Macs in 1990 when the Kinko's guy taught him how to use Aldus PageMaker, finally buying a Power Computing Power 100 in 1995. Today, Bryan is the Editor of The Mac Observer, and has contributed to the print versions of MacAddict and MacFormat (UK).

You can send your comments directly to him, or you can also post your comments below.

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Observer Comments

Show: Subjects Only | Full Comments

View Name:Guest
Wed Dec 21, 2005 4:53 pm Subject: iTunes spyware

View Name:Guest
Wed Dec 21, 2005 4:57 pm Subject: Enderle finally got one right

View Name:Guest
Wed Dec 21, 2005 5:36 pm Subject: Maney is making a bad bet

Close Name:Tiger Posts: 907 Joined: 17 Jun 2003
Wed Dec 21, 2005 5:47 pm Subject: Google ain't gonna help MS

Google buys 5% of AOL for $1.6 billion.

Hmm. Do they own stock in MSN? I fail to see how this helps Microsoft. Gives them a kick in the pants? What, the iPod and iTMS didn't do that?

Reply | Quote

View Name:Guest
Wed Dec 21, 2005 6:13 pm Subject: Already fell from grace

View Name:Guest
Wed Dec 21, 2005 9:25 pm Subject: My Prediction

Close Name:Zhtazarth Posts: 3 Joined: 28 May 2004
Wed Dec 21, 2005 9:39 pm Subject: Death Knell Pool?

Is there a betting pool at TMO for who will be #50? Enderle, perhaps? or RC? Maybe it will be some unknown pessimist who will be very surprised to receive such an honor.

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Close Name:Bryan - TMO Staff Posts: 7325 Joined: 11 Jun 2001
Wed Dec 21, 2005 9:48 pm Subject:

Quote
Zhtazarth wrote:
Is there a betting pool at TMO for who will be #50? Enderle, perhaps? or RC? Maybe it will be some unknown pessimist who will be very surprised to receive such an honor.

That's an interesting idea, though it would be too easy for me to control it.

I actually have #49, too, but am late getting it posted.

Bryan - TMO

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View Name:Guest
Wed Dec 21, 2005 10:18 pm Subject: Meaning of...?

View Name:Guest
Wed Dec 21, 2005 11:37 pm Subject: Funny, indeed:)

Close Name:ireid2k Posts: 125 Joined: 07 Apr 2003
Thu Dec 22, 2005 7:58 am Subject: RC's internet privileges. . .

were revoked a LONG time ago by his mom!

lol

Reply | Quote

Close Name:algr Posts: 278 Joined: 07 Aug 2003
Thu Dec 22, 2005 4:51 pm Subject:

Quote
His bet is that Steve J (and Apple) will do something that bombs.

He did - that cell phone. Apple is strong enough to move past it.

Reply | Quote

Close Name:algr Posts: 278 Joined: 07 Aug 2003
Thu Dec 22, 2005 4:54 pm Subject:

Quote
I actually have #49, too, but am late getting it posted.

OOH! Then I get #50! "Apple will not survive when the sun becomes a red giant and consumes the Earth! Steve Jobs has no plan to prevent this, so Apple is DOOMED!!!!"

Reply | Quote

View Name:Guest
Thu Dec 22, 2005 5:22 pm Subject:

Close Name:macslut Posts: 60 Joined: 03 Sep 2004
Sun Dec 25, 2005 4:23 pm Subject:

Quote
algr wrote:
Quote
His bet is that Steve J (and Apple) will do something that bombs.

He did - that cell phone. Apple is strong enough to move past it.

You must have a funny definition of "bombs". So far, despite the poor reviews, the ROKR introduction has exceeded sales as compared to the RAZR.

I have the ROKR, and while there are lots of areas that need improvement, it's still the best phone on the market for some of the things it does well...specifically for me, speaker phone and iTunes.

Reply | Quote

View Name:Guest
Tue Dec 27, 2005 7:07 am Subject: Enderle finally got one right

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