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Mac mini: Smaller Than a Bag of Potato Chips, but Not All That

by , 4:55 PM EST, January 13th, 2005

SAN FRANCISCO, CA -- Something funny has happened to me during Macworld Expo: for the first time that I can remember, a product I was convinced would floor me has failed to do so while another I was skeptical about has made me a believer. I'm talking, of course, about Apple's new Mac mini and iPod shuffle.

It has been impossible during the last month to ignore the rumors surrounding Apple's US$500 Mac and flash iPod. The Mac mini left me feeling that Apple finally got it -- switchers (and many Mac users alike) already have invested in a good enough display for their needs and therefore don't need everything an eMac or iMac delivers, and not everyone wants to spend about $1,500 for a Power Mac G5.

At the same time, I was looking forward to a flash-based iPod, which my athletic side has been waiting a couple years for, until I learned a couple days prior to the keynote that it wasn't going to have a screen. I struggled to grasp the logic in such a decision, for there are times when I'm in the mood for one particular song, and hitting fast forward a hundred times to blindly find that track didn't seem very efficient to me. Furthermore, when I have my 40GB iPod set to shuffle, I greatly appreciate being able to assign a star rating to a song I had forgotten about or maybe never heard before but was impressed by.

After hearing the specs of both the Mac mini and iPod shuffle on Tuesday, and seeing them up close and personal at Macworld Expo, I'm less blown away by the Mac mini and more impressed by the iPod shuffle. Perhaps I'm subconsciously trying to justify rushing out of the keynote to the Stockton Street Apple Store to purchase an iPod shuffle, but I really like the little guy. I can't feel it around my neck or in my pocket and the blind shuffle playback (as well as the random Autofill) makes listening to my iPod more akin to listening to satellite radio (except only songs I own or enjoy get played), and it prevents from returning to old favorites all the time like I find myself often doing with my 40GB iPod when I'm quickly trying to find something I know I'll enjoy instead of "giving chance a chance," as Apple puts it.

I find myself once more reminded by what Mac Observer Editor-in-Chief Bryan Chaffin told me on Monday about the screenless iPod shuffle: "Apple wouldn't do it if it didn't make sense."

The Mac mini, on the other hand, I'm not so sure about. At first glance, it's a sweet deal. A G4-based square that's one-third the size of the long-gone Cube and one-third the Cube's original price. Let me make it clear, however, that I don't think the Mac mini is going to flop the way the Cube did. In fact, I don't think it's going to flop at all, I'm just not very impressed with it.

The eye-catching, minimalist design is the Mac mini's worst feature for a number of reasons. For starters, the Mac mini only has a single RAM slot. Fortunately, DIMMs can be had in sizes up to 1GB today -- a comfortable enough capacity to run Mac OS X smoothly -- but it means that anyone looking to upgrade the Mac mini either needs to customize their system at the Apple store and pay Apple's exorbitant RAM prices ($75 to upgrade to 512MB, $425 to upgrade to 1GB) or, if they upgrade later, are left with an unused 256MB module. But it's not so easy to upgrade the Mac mini later. In fact, according to Apple, you must take it into an Apple store or authorized reseller and pay them to add any extra RAM, a costly and annoying endeavor. Like the iPod, Apple doesn't want nor does it expect its customers to ever see the inside of their Mac mini.

It doesn't matter if surveys show that 90 percent of PC users never open up their systems or are scared to, the reality is that they usually know someone who can do something as simple as adding RAM. And let's not get into how 256MB is a laughably small amount if you wish to run Mac OS X and any of the iLife '05 components, except for maybe iTunes.

"So, you expect a customer to spend $425 to upgrade a $499 computer to 1GB of RAM?" I asked an Apple product manager on the show floor. "Yes," they curtly replied. And I thought the Mac mini was Apple's push into affordable computing.

In order to give the Mac mini its tiny dimensions, not only did Apple forgo a second RAM slot (or a third, like the Cube had), they also decided to use costlier 2.5-inch hard drives, designed for laptops. This creates a few annoying limitations: first, if you ever want to upgrade the hard drive later (assuming you manage to crack open the case or can pay someone to do so), you're going to be paying a small fortune for the larger hard drive (2.5-inch drives also currently top at 100GB, compared to 400GB for their 3.5-inch counterparts).

A quick check at Pricewatch finds the average 40GB 5400-rpm hard drive (found in the $499 Mac mini) selling for about $65, while the 80GB 5400-rpm drive (found in the $599 Mac mini) is selling for around $120. Looking at 3.5-inch hard drives, $65 buys you a 160GB model these days, while $120 can get you 250GB. Am I missing something here?

Asking the same Mac mini product manager why they settled on using costly notebook drives in a desktop computer, I was told that the 2.5-inch drives met Apple's needs while allowing Mac mini's design to be as small as possible. But would anyone have been less impressed if the Mac mini were three, four, or even five inches high instead of two?

What we're left with is a miniature computer that has even fewer expansion options than is typically associated with Apple products. Even the iBook has an open RAM slot, and the notebook hard drive in a PowerBook can be replaced and upgraded fairly easily by an end user.

Like the current iBooks, the Mac mini uses a Radeon 9200 video card with 32MB of VRAM. This won't be enough to take advantage of Mac OS X 10.4 Tiger's Core Image, nor many of the newer computer games.

Some have said that with the included S-Video/composite video adapter, the Mac mini will find its way into homes already awash with Macs as a media center. I won't pretend this doesn't sound appealing to me, but ideally you'd want wireless peripherals to compliment the experience and eliminate unsightly cable clutter across your coffee table. The Mac mini supports Bluetooth and AirPort Extreme, but if you want both you need to add them as a joint AirPort Extreme + Bluetooth card when you buy the Mac mini -- you won't be able to later. Cost? $129. If you add an AirPort Extreme card and later want Bluetooth as well, you're in a bit of a pinch (assuming you can get this option even added later) and left with an AirPort Extreme card that joins the original 256MB DIMM in the collection of now useless Mac mini parts.

The Mac mini is a decent computer and a fair first attempt for a company that has never produced a $500 system before. It's encouraging that Apple "gets" that a market exists for such a product, I just hope that with a revision down the line will see polish off what I see as the products rough (and costly/annoying) edges.

Observer Comments

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Close Name:pyxl8 Posts: 171 Joined: 24 Dec 2003
Subject: Isn't it nice...

...to take a deep breath, count to ten, and WAIT a few days so your head clears?

Thanks for a refreshing "behind the box" perspective, Misha! And to think that the only thing that stopped my from buying one right after the keynote was that the site was too clogged to take my order....for TWO yet!

Glad I recovered from my dizziness and waited to see the first REAL reviews! Thanks again. I may STILL buy 2 of them, but at least I'll have a clearer head when I finally do. Darn that RDF!

-Ken P

Close Name:mahuti -   TMO Staff Posts: 371 Joined: 09 Jan 2003
Subject: You're always neighsaying... go sit in your Ivory tower

You're always neighsaying... go sit in your Ivory tower

View Name:Guest
Subject: Heretic!
Close Name:Aftermac Posts: 42 Joined: 25 Sep 2001
Subject:

Quote
Guest wrote:
Stone the Unbeliever!


I do believe the "Unbeliever" is stoned.

Close Name:Retro -   TMO Forum Mod Posts: 762 Joined: 14 Jun 2001
Subject: Bluetooth

There are other options for Bluetooth. I bought a little USB -like key thing from the Apple store. You don't need to have bluetooth internally.

If Apple adds expandibility to this little box, it starts competing with their other products.

The slimmer notebook hard drive might also produce less heat than your standard desktop hard drive. Heat has to be an issue in this thing's small container. Also don't forget, there exist external (firewire) hard drives.

Also, you can always try to sell your "useless 256 MB DIMM" on eBay.

View Name:Guest
Subject: S-Video Adapter not included
View Name:Guest
Subject: That's the point
View Name:Guest
Subject: Misha is right - mac mini with BIG price tag
Close Name:Boyarsky Posts: 64 Joined: 03 Apr 2002
Subject: Agree with Guest

Yeah I agree with "guest" *giggle* when he says:

I guess it's kinda like computer crack .


Isn't that the whole cycle of obsolescence that Car manufacturers discovered in the 30's?

Oh and by the way it is "mwuah huh huh"

Just my 2Ñž
freezin in Fairbanks at 44 below zero
John

View Name:Guest
Subject: Perhaps you're not the target audience
View Name:Guest
Subject: Get over it
View Name:Guest
Subject: Better than Upgrade Cards
View Name:Guest
Subject: research first, please
View Name:Guest
Subject: Lack of RAM is a setback
View Name:Guest
Subject: Won't get me to switch....
Close Name:El Tritoma Posts: 12 Joined: 05 Feb 2004
Subject: Market Share

The other good thing about the mini is that if someone buys two for $1,000 that counts for two separate computers in the (in)famous market share calculations, where one computer for the same total amount counts for ... just one. So Apple is playing the stupid market share game by selling less expensive computers and getting a bigger market share. Up until now I haven't seen any analyst point out the silliness of market share under these rules. I will bet a nickel that once Apple's market share starts to go up some analyst will point out that, yeah, their share is going up but total $'s aren't changing much. Count on it happening.

View Name:Guest
Subject: Could it be simple?
View Name:Guest
Subject: I might switch
View Name:Guest
Subject: I agree on the single RAM slot
View Name:Guest
Subject: use for an old USB keyboard and mouse and an old monitor
View Name:RealityCheck -   Troll Posts: 392 Joined: 06 May 2004
Subject: Apple Rips iLemmings With Memory & AppleCare
View Name:Guest
Subject: Drive for Mini
Close Name:AFCdtLoeb Posts: 2533 Joined: 20 Jul 2004
Subject:

The PowerBooks have one slot. You also have to think that two slots will have slower access times than one.

View Name:Guest
Subject: RC makes up data
View Name:Guest
Subject: 2 slots on the 15" & 17", access time the same
Close Name:AFCdtLoeb Posts: 2533 Joined: 20 Jul 2004
Subject:

Well then. I stand corrected.

Close Name:edtekker Posts: 56 Joined: 13 Dec 2002
Subject: Market segmentation

All of the described limitations are accurate. But for a significant number of people, the limitations aren't important. My parents buy a computer and use it as it came out of the box until it's worn out - they often use a machine for six years. (My dad had to upgrade from Word 2 to Word 6 in one jump.) The people who will buy these are getting them for email, surfing, basic iLife functions (iPhoto, iTunes) and maybe the DVD player. They will never upgrade the OS, the RAM or the hard drive. They will bring it home, plug it in, and use it until it's time to buy a new one. For those people, it's a great deal.

Can you buy a Windows box cheaper? Sure. Will it have the ease and stability of OS X and iLife (or even a vague equivalent)? No.



Last edited by edtekker on Thu Jan 13, 2005 9:55 pm; edited 1 time in total
Reply | Quote
View Name:Guest
Subject: RC Sounds SCARED
View Name:Guest
Subject: For the 1Gb
Close Name:edtekker Posts: 56 Joined: 13 Dec 2002
Subject: One more thing...

I've seen a number of posts that point out that the entry-level Dell is $499, and includes a monitor and keyboard. However, if you remove the monitor from the purchase, it only saves you $46! So now it's a $454 for a system that matches the mini for RAM (256 mb) and hard drive (40 gb). There is no video card, just "integrated video" on the motherboard. It comes with Windows Home Edition. If you want to upgrade to the full version of Windows, you need to add $71 to the price. Now your cheapest Dell without a monitor is $525. Upgrading the optical drive to match the mini adds $51, so now it's $576. Since that includes the keyboard, you can knock off about $40, but it's still not factoring in the software bundled with the Mac or firewire, which the Dell doesn't have.



Last edited by edtekker on Thu Jan 13, 2005 10:07 pm; edited 1 time in total
Reply | Quote
View Name:Guest
Subject: for the money? maybe.
View Name:Guest
Subject: Mac mini: Smaller
View Name:Guest
Subject: Misha misshed the point
View Name:Guest
Subject: MAC MINI GAMES
View Name:Guest
Subject:
Close Name:MarcelV Posts: 19 Joined: 30 Oct 2004
Subject:

Quote
Guest wrote:
...the stupid external power supply took it off my buy list.


Why is it that external power supply makes people to walk away from it? The reason Apple did it, was not only to minimize the size of the Mac mini, but also to reduce the noice the machine generates.

View Name:Guest
Subject: I did not need an expert's review...
View Name:Guest
Subject: Re. one more thing . . .
View Name:Guest
Subject: Don’t stick a HD in the Mac mini...Stick a Mac mini in a c
View Name:Guest
Subject: Mac mini v. Shuttle XPC shootout
View Name:Guest
Subject: Education Pricing
View Name:Guest
Subject: target audience