Analyst: Apple Launching 2 iPhones in September

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Analysts and rumors are both claiming Apple will be releasing its next generation iPhone in September, but now Deutsche Bank’s Chris Whitmore is now claiming the company will release two new models. Instead of just an iPhone 4S or iPhone 5, he expects Apple will be releasing both.

The iPhone 5, Fortune reports, will roll out as Apple’s high-end model, while the iPhone 4S will launch as the company’s lower end phone.

2 iPhones in September? Maybe.Analyst sees two new iPhones in Apple’s future

“With Nokia and RIMM struggling, the time is right for Apple to aggressively penetrate the mid range smart-phone market (i.e. $300-500 category) to dramatically expand its [total addressable market] and market share,” Mr. Whitmore said.

The idea that Apple might release two new iPhone models sounds enticing, but doesn’t fit with the company’s usual process where the previous model becomes the low-priced entry level option. Currently, the iPhone 3GS sells for US$49, while the iPhone 4 is Apple’s full price phone.

Offering a new iPhone model that could be sold unlocked for about the same price as subsidized phones, however, could give Apple a foothold in countries where customers prefer to buy unsubsidized phones but can’t afford to pay what Apple is asking for an unlocked iPhone 4. In the U.S., an unlocked 16GB iPhone 4 sells for $649, and the 32GB model sells for $749.

That market, according to Mr. Whitmore could “drive significantly greater penetration” for Apple into an additional 98 countries.

Apple hasn’t said when it will next update the iPhone, although most analysts expect the company to release new models this September.

Apple is currently trading at $329.45, up 3.10 (0.95%).

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Comments

Chris Brunner

This could be a good thing, especially if they keep the 3GS in the lineup.

-Chris
http://friendsofmac.net

Micah Lamar

I think we all agree that Apple is taking over the world.

They keep creating new markets for themselves, it’s amazing.

Keep it up!

Micah “Apple Trader” Lamar

Lancashire-Witch

“The idea that Apple might release two new iPhone models sounds enticing, but doesn?t fit with the company?s usual process where the previous model becomes the low-priced entry level option. Currently, the iPhone 3GS sells for US$49, ...”

That policy only seems to operate in the US.
In the UK the 3GS is ?428; in New Zealand it’s $919 (approx. US$700)

Ross Edwards

Yeah, but isn’t ATT’s current 3GS 8GB model its own version that was introduced after the iPhone 4 16/32GB replaced the 16/32GB 3GS?  What makes us so sure the 4S isn’t just a 16GB iPhone 4 with the new radio chips, a few refinements, and otherwise that’s it, to replace the 3GS at $49 for ATT and come in new at $49 on VZ?

daemon

That policy only seems to operate in the US.
In the UK the 3GS is ?428; in New Zealand it?s $919 (approx. US$700)

You could buy the iPhone 3GS for $599 and $699 off contract in the US, but still locked to AT&T. The $49 price is only subsidized.

See, the thing most people outside the US don’t understand is that there is no benefit to buying a phone off contract in the US.  You don’t get lower plan rates from having a phone you own completely, you’re pretty much going to have the same rate as the guy who got the phone for free. And phones that work on more than one carrier’s high speed data network (1+ mbps) are extremely difficult to find, if not non-existent.

Lancashire-Witch

@ daemon. Understood.  Reporting that the 3GS a sells for $49 is misleading.

Here’s the pricing (in NZ$) for New Zealand.
I can get an iPhone 4 for free! - If I pay Vodafone NZ $255 per month for 24 months; or I can buy an unlocked, off-contract one from Apple NZ for $1123

A free 3GS will cost me $133 per month; or I can buy an unlocked, off-contract one from Apple NZ for $919.

So I suppose the free 3GS is the “low-priced entry level option”.

daemon

A free 3GS will cost me $133 per month; or I can buy an unlocked, off-contract one from Apple NZ for $919.

How much is off-contract service? Say unlimited calling, unlimited messaging, and two gigabytes of data a month?

Lancashire-Witch

@ daemon
I’ve always had my iPhone on contract; but looking at Vodafone’s NZ website I assume their “Supa Prepay” service is available on an iPhone.
Calls - 89c/minute
SMS - 20c/message
2GB data per month - $50

(1 US$ = 1.20 NZ$ approx.)

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